Gift-giving is a significant part of most cultures, including business cultures. Corporate gifts are a powerful tool for strengthening the bond with your clients. It can also be used to attract new clients to your business. With proper branding, sending corporate gift baskets to clients can improve your business activities, thereby increasing revenue. Below, we share the benefits of branding your corporate gifts before sending them to clients.
It reinforces your brand
If you send branded gift baskets to your clients, you show them what your business stands for. This is especially so if you personalize the gift basket. A corporate gift that reflects trust and thoughtfulness will always cause the client to associate these concepts with your brand. That is why you must ensure your business logo is always attached to the corporate gifts you send out.
Strengthen clients’ relationship
Businesses are made up of people, and people are always excited to receive gifts. If the gift baskets contain useful items, people will be more excited and appreciative of them. If the gifts are branded and include items they can use every day, it will strengthen the clients’ bond with your company.
Corporate gifts are affordable advertising
When it comes to marketing and advertising, branded corporate gift baskets are an affordable way to showcase your brand. Many will see the branded items, and some will post pictures of the gift baskets on their social media. The cost per impression will be much less than actual advertising.
Fosters clients’ loyalty
When you send a branded gift basket to your customer, the gift can remain untouched for days, just sitting on the client’s desk. This puts your brand in their eyes and heart since they have to see it every time. If the client needs a service your business offers, your business logo comes to their mind first before any others.
Increase chances of potential business deals
If you send a useful branded corporate gift basket to a prospective client, the chance of them doing business with you increases. A personalized corporate gift can go a long way in persuading your prospect to sign that business deal with your company.
Giving corporate gifts is an excellent way to express gratitude to your partners, customers, and staff. The gift baskets should reflect your brand and what it stands for while being useful to the receiver. Remember, the gift basket should also be exciting and fun for the receiver. It should be unforgettable and strengthen communication (relationship) between your brand and the receiver. If you properly brand the gift baskets you send to customers, your business will enjoy the many benefits that come with gift-giving. The five listed in this post are the most important ones to aim for when branding your corporate gifts.